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Google has a new subscription policy starting January 2022

By Alexander Thiele - Average reading time: 2 minutes

Google added two new paragraphs and new examples to the Subscriptions policy which will take effect on January 17, 2022. You can read the official statement here.

To summarize the changes

You must be transparent with your subscription offer and don't mislead your user. Use subscriptions when there is a recurring value and use an in-app product for everything else. If you offer a free trial, you have to show when the free trial ends and what will be charged afterwards.

That's probably nothing new to most of the apps which means you probably don't have to change anything in your subscription offer.

We advise all subscription apps to check their paywalls and read the Examples of violations. There are also prepared images of actual violations.

Free Trials & Introductory Offers

Google now set rules for free trials and introductory offers. You now have clearly shown when the free trial will end and what the user will be charged afterwards. It's forbidden to just write "Try for free now" and then open the purchase dialogue.

Our Flutter Paywall UI plugin meets all of these criterias

We're happy to say that our Flutter paywall UI plugin meets all google's criteria. We currently don't offer a special UI for free trials but we will add the free trial UI in a future release of our flutter plugin. Read more in our Flutter Complete implementation Guide.

Header Image by Google

Published on Dec 16, 2021

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